Search And Social Converge; The Long And Short Of It – AdExchanger

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Searching Elsewhere

“Google” has become a verb that’s synonymous with “search.”

But Google isn’t the only place to go to find content and products.

Google’s own internal research shows that 40% of young people use platforms like Instagram and TikTok as a de facto search engine.

And both are responding to this trend in the only way ad-supported platforms know how: by introducing search ad formats.

Although neither platform allows for the sort of granular keyword targeting you’d get on Google, they do match ads to relevant searches (and searchers) using AI-powered tools.

The product offering isn’t sophisticated enough to take much search share away from Google, at least not yet. There also isn’t enough inventory available to earn TikTok or Instagram search ads a prominent spot on an advertiser’s media plan.

But five media buyers tell Adweek they see the intersection of social and search to be an exciting…

Read Full Story: https://news.google.com/rss/articles/CBMiPWh0dHBzOi8vd3d3LmFkZXhjaGFuZ2VyLmNvbS9hZC1leGNoYW5nZS1uZXdzL21vbmRheS0wNTA2MjAyMy_SAQA?oc=5

The post Search And Social Converge; The Long And Short Of It – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/06/04/search-and-social-converge-the-long-and-short-of-it-adexchanger_2023060445637.html

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