Saudi government’s digital activity comes under scrutiny in new report – Arab News

• Ministry of Health found to have ‘most engaging’ social media content
• Education Ministry has ‘top-performing website’

DUBAI: The Kingdom’s health, education and sports ministries were among the government’s top social media performers in 2021, according to a report analyzing their digital activity.

The “State of Digital Government” report was put together by social media marketing company Emplifi in partnership with advertising network Extend.

“Social media is a valuable tool for government agencies to communicate with citizens and residents, to build and establish trust, share important information quickly and in real-time, answer questions and engage at a more personal level,” Christian Bechara, Emplifi’s vice-president for the Middle East and Africa, told Arab News.

“The world is increasingly social first, and public sector organizations compete with private sector brands for the same attention and awareness,” he added.

“Saudi Arabia recognizes that digitization and innovation…

Read Full Story: https://www.arabnews.com/node/2141566/media

The post Saudi government’s digital activity comes under scrutiny in new report – Arab News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/12/saudi-governments-digital-activity-comes-under-scrutiny-in-new-report-arab-news_2022081227074.html

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