Satisfaction with Twitter surges as other social media sites stumble – Fast Company

While some critics have accused Twitter of censoring free speech over the past year, the site’s users have been much happier with the social media giant’s product than they were 12 months ago.

Satisfaction with Twitter soared 11% in the past year, according to a newly released 2021-22 e-business study from the American Customer Satisfaction Index (ACSI). That follows a sharp decline in user satisfaction in the previous year’s study.

Despite the jump, Twitter still has a lot of work to do when it comes to customer satisfaction. The site ranked 10th of the 12 social media companies examined, with a score of 68 (out of 100). And it remains to be seen what effect the volatility of the past two years will ultimately have on Twitter, as the ongoing strife concerning Elon Musk’s proposed (then abandoned) effort to buy the site is far from over.

TikTok and Tumblr were the only other social media companies to show improvement in customer satisfaction scores, both gaining a point in the…

Read Full Story: https://www.fastcompany.com/90771981/satisfaction-with-twitter-surges-as-other-social-media-sites-stumble

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source: https://news.oneseocompany.com/2022/07/26/satisfaction-with-twitter-surges-as-other-social-media-sites-stumble-fast-company_2022072624502.html

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