Salesforce customers react as details about Genie emerge – TechTarget

SAN FRANCISCO — Salesforce Genie is out of the bottle. Customers wish to learn more about this complex data platform, as well as more granular pricing details.

Genie, released yesterday at Dreamforce, rebrands the Salesforce marketing customer data platform (CDP) and generalizes it to the rest of the platform with AI and automation for its various users. Salesforce plans to eventually release Genie tools specific to sales, e-commerce, customer service, Tableau, MuleSoft and vertical industry clouds.

In their keynote, co-CEOs Marc Benioff and Bret Taylor said they sharpened their presentation by previewing it to customers and Trailblazers in several cities prior to unveiling it to 40,000 in-person Dreamforce attendees and another 150,000-plus virtually. One of those who saw the advance was Daniel Peter, Salesforce practice lead for Robots & Pencils, a mobile strategy and app development company.

Peter, who is both a Salesforce customer himself and a consultant, said that few if…

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