Safiya Noble Knew the Algorithm Was Oppressive – Vogue
When Frances Haugen blew the whistle on Facebook, she thrust algorithm—a clunky Silicon Valley buzzword—into mainstream conversation. Facebook’s algorithm, the mathematical map for how the platform works, was intentionally insidious, Haugen said: It boosted divisive content to the top of users’ timelines to ensnare them for as long as possible. Some people understood the social giant’s many ethical compromises, but they weren’t necessarily aware of this component of its influence—that its algorithms were predatory by design. Safiya Noble knew.
She knew from the day in 2011 when she googled “Black girls” to find activities for her daughter and young nieces and the search engine spat back racialized porn. (The disturbing first hit? HotBlackPussy.com.) “I was overtaken by the results,” wrote Noble, then an assistant professor of information studies at the University of Southern California, in the academic manifesto she’d go on to author, 2018’s Algorithms of Oppression: How Search…
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source: https://news.oneseocompany.com/2021/10/21/safiya-noble-knew-the-algorithm-was-oppressive-vogue_202110217155.html
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