Ronn Torossian On Integrated Marketing Communications Strategy in 2022 – EIN News

NEW YORK, NEW YORK, USA, September 22, 2022 /EINPresswire.com/ — According to PR Executive Ronn Torossian, companies that are looking to integrate their marketing communication strategy need to think about all of the different digital strategies they can rely on, and how each one of them can help the business reach its overall goals.

Public Relations
Ronn Torossian says to truly integrate marketing and communications strategies, companies need to get as much out of their public relations efforts as possible in the first place. That means, if a company is participating in different events, it should also be looking for more opportunities to generate exposure for its participation, such as creating mini-interviews for event speakers and using the interviews on digital platforms. Additionally, companies can also promote any of their earned media efforts on social media platforms and tag the reporters or the outlets that were involved in the media coverage. This strategy can help…

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