Rise of Google as a Powerhouse in Online Travel, 2022 Case Study Report – ResearchAndMarkets.com – Business Wire

DUBLIN–(BUSINESS WIRE)–The “Rise of Google as a Powerhouse in Online Travel – Case Study” report has been added to ResearchAndMarkets.com’s offering.

This case study looks at Google’s emergence in online travel. It discusses key events selected from an in-depth timeline of Google’s rise in online travel, addresses the impact Google has had on OTAs such as Expedia Group and Booking Holdings, selects patents assigned by Google relating to online travel, and considers the opportunities and challenges that Google now faces in this dynamic sector.

Key Highlights

• According to the publisher, the global market value of online travel agencies (OTAs) hit ($480.3 billion) in 2019, increasing at a CAGR of (9.4) from 2015 to 2019. This rapid growth rate and future growth potential intensified Google’s focus on online travel. Even though Google made its first real steps into the online travel space in the early 2010s with its acquisition of ITA Software and the launch of Hotel Finder, its…

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