Rewind: Battle between Search and ChatGPT has just begun – Telangana Today
There was a gap in Google’s market and OpenAI created a market in the gap
By Ramakrishna Prasad Nori
First the hard facts. In 2022, Google’s key revenue driver since 2004 — ad — was down, according to media reports. The trend continued in Q1 of 2023, but the Q2 results reversed it showing an increase in ad revenues.
While the pressure on revenues has been attributed to challenges in the digital advertising market for both Google Search and YouTube — the two key Google products, conversations in 2023 have centred around the role of generative AI models. The worry was people would not ‘search’ but ask ChatGPT. That shift in behaviour could be a direct correlation to the loss in ad revenues for Google. The mood is amply reflected on social media platforms and one can clearly see that the knives are out and the battle has just begun.
Search, Ad Revenues & AI Research
Over the last two decades, we all have been accustomed to Googling for information. Simply put, Google is what Xerox…
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source: https://news.oneseocompany.com/2023/09/09/rewind-battle-between-search-and-chatgpt-has-just-begun-telangana-today_2023090950020.html
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