Rethinking Personal Shoppers With AI Search – Retail Info Systems News

Not all personal shoppers are the same. Some have psychic-like abilities to predict the tailored suit their client will cherish, while others show up with an oversized suit jacket for a client whose Don Johnson days are long gone. Likewise, not all retail site search engines are the same. Some (most) will fail to understand what their customer means when searching for “lovely evening dress for the mother of the bride,” while others (highly intelligent AI search engines) will deliver results for sleek evening gowns that are sure to please.

However, the personal shopper pushing the latest fashion trend on their client will be fired long before the next red-carpet event. So, why don’t retailers fire their old site search engines when there is an AI alternative that will understand which products their customers really want?

The Fault in Today’s Search

Most retailers have kept the same search experiences they’ve used since the early dot com days — even if their pages have consistently…

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The post Rethinking Personal Shoppers With AI Search – Retail Info Systems News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/09/18/rethinking-personal-shoppers-with-ai-search-retail-info-systems-news_2023091850270.html

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