Resellers Average $41K Per Show, NITO Study Finds – Pollstar
An analysis by the National Independent Talent Organization found that ticket resellers average more than $40,000 profit per show, charging more than twice the face value of the tickets they sell.
The NITO study of tickets sold and resold for 65 shows by artists represented by NITO at venues ranging in capacity from 1,500-cap clubs and theaters to 20,000-seater arenas.
NITO says ticket buyers were charged an average of 203 percent of face value on the secondary market. NITO says the average face-value ticket price was $67.47 with an average resale price of $129.22, a 203 percent increase. Resellers sold an average of 543 tickets in the studied shows.
One show from the study netted an estimated $365,000 profit for resellers from the sale of 2,491 tickets at an average resale price of $210.89 per ticket on tickets with an original average face value of $64.48. In another instance, a ticket was resold for $1,014.49 when the face value price was $79.55.
NITO was also able to use The…
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source: https://news.oneseocompany.com/2023/07/11/resellers-average-41k-per-show-nito-study-finds-pollstar_2023071147488.html
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