Report: Google search will debut chatbot features this year – Search Engine Land
Google will demonstrate a version of its search engine with chatbot features this year, according to a New York Times report.
Why we care. AI – and OpenAI’s ChatGPT in particular – has been discussed ad nauseum over the past two months. Microsoft already is reportedly working on adding ChatGPT features to Microsoft Bing search. This has the potential to reshape SEO significantly. If you thought featured snippets were stealing your traffic, just wait until Google starts being able to accurately answer some even more complex questions which your existing content is designed to answer.
Code Red at Google. In December, following the launch of and reaction to ChatGPT, Google CEO Sundar Pichai reportedly issued a “code red,” realizing the technology was an urgent and significant threat to Google’s search business.
Founders return. Google executives reportedly called in Google founders Larry Page and Sergey Brin, who stepped down in December 2019, for several meetings about the company’s…
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source: https://news.oneseocompany.com/2023/01/20/report-google-search-will-debut-chatbot-features-this-year-search-engine-land_2023012039512.html
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