Reminder – Google’s similar audiences are being removed – Search Engine Land
This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here.
Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward.
Marketers who would rather avoid this can go to the audiences tab in the Google Ads settings page and manually turn off the campaigns instead.
It’s important to note that historical similar audiences data from past campaigns will still be accessible despite the transition.
Why we (still) care. When marketers use first-party data (for example, customer lists) to create a similar audience segment, this data can generate a hugely influential performance driver for new customers within Google Ads. By combining similar segments with display ad campaigns, marketers can achieve 41% more conversions, according to Google. So losing this data will be of concern to users
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The post Reminder – Google’s similar audiences are being removed – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/31/reminder-googles-similar-audiences-are-being-removed-search-engine-land_2023073148343.html
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