Reels & short videos are biggest lever of Metas growth: Ajit Mohan – Business Standard

Instagram Reels, a short video brand, is fast becoming a major growth lever for Meta India. The Vice President and Managing Director of Meta India, Ajit Mohan, speaks to Vanita Kohli-Khandekar on what the short-form video format means for the Rs 9,236-crore firm and how creators from tier 2 and tier 3 cities are leading the change. Edited excerpts:

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