Reddit Keyword Research: Uncover Hidden SEO Opportunities

Reddit is a social media website where millions of people come together to discuss and debate. And anyone can find a subreddit to suit their interests.

This is precisely why Reddit is an excellent platform for keyword research.

In this guide, we’ll share a step-by-step process for how to do keyword research on Reddit. And show you the tools you can use to amplify your results.

What Is Reddit Keyword Research?

Reddit keyword research is the process of extracting keywords from the conversations people have about different topics on the platform.

It helps you discover what your target audiences are interested in.

Then, you can leverage those insights for content creation and improve your chances of ranking highly in search results.

Why Use Reddit for Keyword Research?

Reddit is a powerful and underrated keyword research tool. It provides you with deep insights into your audience’s interests and pain points.

Known as “the front page of the internet,” Reddit has 57 million daily active users.

But its large user base isn’t the only reason you should consider Reddit for keyword research.

Reddit users participate in subreddits—active communities organized around a shared interest—that cover industry-specific topics (r/GoogleAnalytics), personal issues (r/relationship_advice), and general interest categories like music (r/Techno).

These subreddits are gold mines for user-generated content like product reviews. And they allow you to detect up-and-coming trends before they even...