Reactive PR & AI: How to capitalize on trending topics faster – Search Engine Land
The digital PR industry is profoundly transforming as AI workflows revolutionize how brands scale outreach, craft strategies, and earn media.
With the ability to analyze data, generate insights, and personalize pitches faster than ever before, AI is becoming an essential tool for marketers.
The challenge is clear: adapt to this new reality by leveraging AI’s potential to enhance creativity and efficiency – or risk being outpaced by competitors who do.
This is your guide to thriving in the age of AI-driven PR.
How AI is reshaping digital PR and media outreach
In 2014, I wrote a Harvard Business Review column on the robot invasion in digital PR.
As the content marketing economy grew exponentially, a flood of media relations “professionals” inundated journalists with scaled outreach strategies, relying on generic press releases in hopes of earning brand coverage.
Behind them were spammy tactics infiltrating editorial teams to secretly scale paid link strategies with the goal of…
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