Reactive Digital PR: What It Is & How To Use It For Link Building – Search Engine Journal
What the heck is reactive digital PR and can it really help you build links? Learn how this particular tactic can help and who it’s for.
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Over the last decade, we’ve seen an increase in the number of agencies and in-house teams who use “digital PR” without their digital marketing strategy, focusing on driving links that impact organic search performance.
Essentially, the SEO industry started to borrow techniques that the PR industry had been using for decades and applied them to the digital world.
This included things such as:
- Building relationships with journalists.
- Building value in “black books” of contacts to use with different clients.
- Integrating stories and hooks into the content.
- Using press releases to capture the attention of journalists (and not just for spammy link building!)
- Use survey…
Read Full Story: https://www.searchenginejournal.com/reactive-digital-pr-link-building/450157/
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source: https://news.oneseocompany.com/2022/05/23/reactive-digital-pr-what-it-is-how-to-use-it-for-link-building-search-engine-journal_2022052320389.html
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