Reach’s page view slowdown at hands of Meta is cautionary tale for … – The Irish Times
British media group Reach – which publishes the Irish Daily Mirror, the Sunday Mirror and the Irish Daily Star newspapers – is not the only news publisher having a rough time trying to make digital advertising revenues go in the right direction.
A trading update issued ahead of its annual meeting on Wednesday revealed that its digital revenue has declined 14.5 per cent year on year in the four-month period to April 23rd, with the company once again pointing the finger at a “page view slowdown” prompted by “recent changes to the way Facebook presents news content”.
This change – which saw the Meta-owned social media platform end its mobile-friendly, revenue-sharing Instant Articles format – has caused “a reduction in referred traffic across the sector” at the same time as macro-economic conditions in the digital advertising market remain “challenging”.
It was not too long ago that Reach’s news titles were making decent digital gains on the back of its strong Facebook presence. This…
The post Reach’s page view slowdown at hands of Meta is cautionary tale for … – The Irish Times first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/04/reachs-page-view-slowdown-at-hands-of-meta-is-cautionary-tale-for-the-irish-times_2023050444425.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.