Rank higher in Podcast Search Results with Ausha’s new PSO … – Podnews

According to The Podcast Host, 40% of podcast listeners search for a podcast directly on their listening apps. And among them, 58% type the topic into their app’s search bar, and choose from the results. This highlights the significant role that search plays in helping people discover podcasts. Ausha, the leading podcast marketing platform, is pleased to introduce a groundbreaking solution: the PSO Control Panel.

Choosing the right keywords for your podcast’s metadata is crucial.

While website creators have SEO (Search Engine Optimization) down to a science, the world of podcasting, even with similar search bar logic, hasn’t been explored as much when it comes to optimization.

Figuring out the murky algorithms that help people find your podcast has become a big deal for creators.

Apple Podcasts says that podcasters can get more eyes (or ears) on their shows by integrating keywords in their metadata, choosing the most spot-on keywords for their show, and racking up good ratings.

But…

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The post Rank higher in Podcast Search Results with Ausha’s new PSO … – Podnews first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/10/16/rank-higher-in-podcast-search-results-with-aushas-new-pso-podnews_2023101651397.html

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