Qatar boosts tourism with interactive visitor experience – Arab News
- Display designed as part of World Cup
- Culture, adventure, nature and wellness focus
DUBAI: Imagination, the global experience design company, recently partnered with Qatar Tourism and Visit Qatar to create an interactive experience for tourists in Doha Port’s new visitor center.
Imagination designed and delivered the concept proposal in one week, and launched the project seven weeks later, in time for the FIFA World Cup 2022 in Qatar, which started on Nov. 20.
The agency created three key zones — adventure & adrenaline, nature & wellness and culture & hospitality. Each zone encouraged visitors to discover more about that theme while they were in Qatar.
Imagination incorporated QR codes to make the experience more interactive. After scanning the QR code, visitors were able to learn more about activities under that theme and book ones that interested them.
The agency partnered with its Sydney office for design and content development, as well as Poland-based firm AM…
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source: https://news.oneseocompany.com/2022/12/22/qatar-boosts-tourism-with-interactive-visitor-experience-arab-news_2022122238076.html
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