Q&A: Short-Form Video Is Now a Must-Have for Destination Marketers – Skift Travel News
Skift Take
As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences.
CrowdRiff
Not sure where your travels will take you in 2023? If you’re like most travelers these days, you’ll likely find inspiration for your next trip while glued to your smartphone screen. More than ever, travelers of all ages are searching for and discovering short-form video content to inspire and inform their journeys.
While younger groups such as Gen Z are increasingly turning to platforms like TikTok, Instagram Reels, and YouTube Shorts instead of Google Search for trip inspiration and information, older generations are also craving this highly entertaining, authentic, and participatory content format. A 2022 survey from MMGY Global found 40 percent of U.S. travelers aged 30 and older prefer TikTok over Google as a…
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source: https://news.oneseocompany.com/2023/01/10/qa-short-form-video-is-now-a-must-have-for-destination-marketers-skift-travel-news_2023011039055.html
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