Publishers tout generative AI opportunities to save and make money … – Digiday
Generative artificial intelligence technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market, according to fourth quarter earnings calls held by BuzzFeed Inc., Dotdash Meredith, Gannett and The Arena Group.
Media company executives outlined their plans to shareholders to use generative AI technology for content production or cost savings opportunities, such as using the tech to create content faster and get brand sponsors, and streamline workflows. But their enthusiasm around generative AI’s potential to lift their businesses came amid disappointing advertising revenue in the fourth quarter, and discussions around AI technology may have been a way to lighten the blow.
“At the heart of the line of questions we’ve heard across numerous calls is how automation can replace people, and what that ultimately means for revenue… and cash flow,” said Daniel Kurnos, an internet, broadcasting…
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source: https://news.oneseocompany.com/2023/03/20/publishers-tout-generative-ai-opportunities-to-save-and-make-money-digiday_2023032042324.html
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