August 15 SEONews
Publishers report ‘negligible’ traffic impact of Google AI Overviews – Search Engine Land
Two large publishers – Dotdash Meredith and Ziff Davis – say Google AI Overviews haven’t significantly impacted their traffic.
What Dotdash Meredith is saying. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter:
- “Google began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible. Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. Click-through rate differentials between pages with and without AI Overviews are minor so far, but it is still early and products change quickly, so the past isn’t prologue.”
What Ziff Davis is saying. Here’s what Ziff Davis CEO Vivek Shah said on the company’s earnings call:
- “I know there continues to be investor interest in the impacts of AI on search. …Now that the AI Overview experience is in full…
The post Publishers report ‘negligible’ traffic impact of Google AI Overviews – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/08/15/publishers-report-negligible-traffic-impact-of-google-ai-overviews-search-engine-land_2024081558054.html
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