Programmatic SEO, Explained for Beginners

Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way.

It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews eachyear.

Programmatic pages are usually created from data in a database, like product prices, weather, or location information. To create programmatic content at a large scale, it helps to be a web developer, but there are less technical ways to learn some of the core principles.

We’ll show youhow.

Programmatic SEO is a new term for an old idea. If you’ve ever visited Amazon, Yelp, or TripAdvisor, you’ve visited a programmatic page. In fact, if a company offers thousands of products, or provides services in thousands of locations, a programmatic approach to content creation is virtually necessary.

But you don’t have to be an ecommerce giant to find programmatic content useful.

Nomadlist’s location pages

URL: https://nomadlist.com/chiang-mai

Estimated pages: 25,873

Estimated monthly organic traffic: 41,200

Nomadlist helps aspiring digital nomads work out which countries and cities to visit. The website has thousands of programmatic pages sharing the same core information—like internet speeds, average temperatures, and common languages—for towns and cities across theworld.

Zapier’...