March 21, 2023  SEONews

Program gives Nebraska communities a look at their online presence – Nebraska Today

Hometowns often feel so familiar that residents don’t consider what impressions they give to outsiders. First Impressions Online, Rural Prosperity Nebraska’s newest community development program, gives people a view of their own backyard.

“It’s a program where we go through a survey and look at a community online,” said Jason Tuller, the Rural Prosperity Nebraska Extension educator who created the program. “We have one person do research on a phone and one person do it on a computer, because the results are different. Then we give those results back to the community.”

“Looking at your community” means searching for a community online and seeing what comes up. What restaurants are there? What attractions? Gas stations? Hotels? Are phone numbers listed? Hours? Are social media sites up to date? Or is information missing? Tuller said because search engine algorithms change depending on search history, it matters that the survey is conducted by people who don’t live in town.

“If you…

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