Product Landing Page Examples | Brafton

Landing page design is, in many ways, a mix of art and science. It has a distinct purpose: to sell someone on your product or service. But while many effective landing pages have similar features in common, if they all looked the same, the reader would immediately lose interest. That’s why you have to make them stand out, hence the “art” piece.

When working with projects that are, like product landing pages, both art and science, you need to understand which parts are the former and which are the latter.

Here, we’ll go into what landing pages are and what you can do with them, talk about best practices and show you all kinds of unique product landing page examples and why we think they’re exceptional.

What Is a Product Landing Page?

A product landing page is like the second step to a product-focused conversion, such as a sale or subscription to a newsletter. A site visitor arrives on a product page after clicking to get there, whether it’s from a link on social media, an organic search engine result or a paid ad.

A core element of a product landing page is that it presumes the visitor reading it is already interested in the product in question, whether it’s a physical product, a digital product or a service. The product page is there to educate and encourage them to take the next step in converting.

A successful product page has a high conversion rate. In short, how many people are reading it through to the end and clicking that CTA?

For example, say you’re a...