Private search engine Neeva to give up its dream of replacing Google – TechRadar
The privacy-focused search engine seeking to bring back user-first search has given up its dream of challenging Google’s hegemony.
It turns out that “building a search engine is hard,” admitted Neeva‘s founders Sridhar Ramaswamy and Vivek Raghunathan—something that will come as no surprise when your biggest rival is a company with near-endless resources.
The service is officially shutting down on June 2, with the tech startup set to take on another challenge anytime soon. So, what’s next in the pipeline for Neeva?
Hard to convince users of “the need to switch”
“We’ve discovered that it is one thing to build a search engine, and an entirely different thing to convince regular users of the need to switch to a better choice,” said Neeva’s founders in a joint official announcement.
This is a very different attitude to the one expressed when we chatted to Ramaswamy in November last year about his journey from working as Google Head of Ads to develop an ad-free search engine. Launched in…
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source: https://news.oneseocompany.com/2023/05/23/private-search-engine-neeva-to-give-up-its-dream-of-replacing-google-techradar_2023052345131.html
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