Practice owner shares pearls on effective practice, brand marketing in the digital age – Healio

LAS VEGAS — Marketing to patients and standing out from competition requires optometrists to effectively utilize traditional strategies as well as newer tactics, according to a presenter at Vision Expo West.

“None of us has a million-dollar budget to just put towards marketing alone,” Jason Compton, OD, FAAO, owner of Compton Eye Associates, said. “But fortunately, there are so many things that we can do in our practices to get our information in front of the right people.”

Compton said that traditional marketing, which involves marketing through television, newspaper and radio advertisements, may still play an important role in expanding a market in the digital age, if done effectively. This may include obtaining a unique phone number that is exclusively used on traditional marketing efforts such as print ads, which will allow practices to track where their ads are being seen and better understand the demographics primarily being reached.

It is also important for the optometrist to…

Read Full Story: https://www.healio.com/news/optometry/20220914/practice-owner-shares-pearls-on-effective-practice-brand-marketing-in-the-digital-age

The post Practice owner shares pearls on effective practice, brand marketing in the digital age – Healio first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/09/14/practice-owner-shares-pearls-on-effective-practice-brand-marketing-in-the-digital-age-healio_2022091430312.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.