PR News | Navigating Current Market Trends in 2023 – Tue., Oct. 24 … – O’Dwyer’s PR News
There are a number of market trends currently impacting modern PR firms. As you might expect, many of those trends are labor-centric, but new services and internal initiatives continue to make a splash.
Digital PR growth continues to be strong and should be an active component of a modern PR firm’s plans today. As we head into the tail end of Q4 of 2023, spend some time assessing your business plan against these important trends.
Tight labor market and Gen Z
The U.S. Bureau of Labor Statistics projects that employment of public relations specialists is projected to grow six percent from 2020 to 2030, faster than the average for all occupations. The BLS also projects that about 31,000 new jobs for public relations specialists will be added from 2020 to 2030.
This is due to businesses—finally—realizing the importance of managing their reputations and communicating with the public. This is leading to increased revenue for PR firms and increased demand for qualified PR professionals….
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source: https://news.oneseocompany.com/2023/10/24/pr-news-navigating-current-market-trends-in-2023-tue-oct-24-odwyers-pr-news_2023102451753.html
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