PPC 2022 in review: Performance Max, Apple Search, chaos at … – Search Engine Land
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for.
As the year comes to a close, let’s take a look at some of the most headline-worthy, controversial, biggest-impacting changes that rocked the PPC world over the last 12 months.
The bigger picture
We asked and you answered. This year marketers told us that although the adoption of Google Ads automation is high, it’s their least favorite part of PPC. The gradual loss of control, as well as forcing automation and broad targeting on marketers, doesn’t give us that warm and fuzzy feeling after all. Who knew?
But automation and economic…
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source: https://news.oneseocompany.com/2022/12/26/ppc-2022-in-review-performance-max-apple-search-chaos-at-search-engine-land_2022122638225.html
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