Portugal targeting Chinese tourism market – The Portugal News
Turismo de Portugal has launched a mini-programme accessible from WeChat, a Chinese application that works as a social network and digital wallet, aiming to promote Portuguese gastronomy, sights and festivities in the country.
“It is a search engine 100% dedicated to Portugal”, described Tiago Brito, the permanent representative of Turismo de Portugal in China.
“The target is mainly the final consumer, and not so much organised groups”, he said.
The content of the mini-program is entirely translated into Chinese and is made up of 750 points of interest divided by region, including tourist attractions, entertainment, shopping, gastronomy or hotels.
A click, for example, on the Porto and North section allows you to discover the main tourist attractions in the region, from the historic center of Porto to the Natural Park of Montesinho, located in the northeast of Trás-os-Montes. In the Gastronomy and Wines subsection, there are presentations in Chinese about the mirandesa steak,…
The post Portugal targeting Chinese tourism market – The Portugal News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/12/portugal-targeting-chinese-tourism-market-the-portugal-news_2023061245986.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.