Politicians want to reach young voters on TikTok. But can they pass the ‘teenager eye-roll test’? – Los Angeles Times

As Megan Thee Stallion raps about her desires for a lover, a young woman records herself in her room, strutting toward her phone in sweatpants and a tank top.

On sync to the track’s beat, she drops low. This is usually the part where TikTok creators pivot and show themselves in a new outfit, glammed up.

Instead, a 49-year-old man in a suit and tie appears, mirroring the woman’s dance pose before crouching on his office floor, an American flag on a stand behind him.

“Hey, are you registered to vote?” Florida Democratic congressional candidate Ken Russell asks, bear crawling toward his phone’s screen. “There’s a primary on Aug. 23 and the general election Nov. 8. Wait, come back, wait …”

A pair of Chapman University students reviewing the video as they lounge on campus are silent for a few seconds. Then they pronounce it “cheesy” and “weird.”

“OK, it’s a girl posting a thirst trap and then all of a sudden it’s a guy,” said Katarina Maric, 20. “I thought that was a little strange.”

…

Read Full Story: https://www.latimes.com/politics/story/2022-08-22/congressional-candidates-tik-tok-midterm-election

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