Podcasts SEO: How To Make Your Podcast Rank – Search Engine Journal
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Podcasts have increasingly gained acceptance as a part of a comprehensive SEO strategy since Google announced in 2019 that it would surface podcasts in the search results and make them playable.
That change significantly raised the visibility of podcasts in search results because potential listeners can discover podcasting content when searching with the word “podcast.”
Podcasts For Discovering New Ideas
As of April 2022, iTunes and Spotify hosted over 4 million podcasts each.
Podcasting is more than a way to pass the time at home or in the car. People are increasingly turning to podcasts to learn about a topic.
According to research by the Reuters Institute for the Study of Journalism and Oxford University, over 50% of U.K. podcast listeners aged 25+ were more likely to listen…
Read Full Story: https://www.searchenginejournal.com/podcast-seo-rank/461643/
The post Podcasts SEO: How To Make Your Podcast Rank – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/09/14/podcasts-seo-how-to-make-your-podcast-rank-search-engine-journal_2022091430219.html
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