Podcasts: A content guide for beginners – Search Engine Land

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats.

Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts.

Podcasting is a popular and fast-growing medium – 79% of Americans aged 12 and up are familiar with podcasting, and 62% have listened to a podcast at least once.

Podcasts exist for every topic under the sun: movies, music, fashion, beauty, news, culture, gaming, true crime, cooking, mental health, books, marketing, the environment, fiction, self-help, education, finance, comedy – and more.

No matter your industry or expertise, you can create a podcast about it.

And there’s a lot of room for newcomers: Only about 4 million podcasts exist. Compare that to the number of blogs – nearly 600 million – and you’ll see that the competition is far less stiff.

In other words, creating a podcast is a smart move for brands looking to differentiate and build trust and authority with their…

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source: https://news.oneseocompany.com/2023/02/13/podcasts-a-content-guide-for-beginners-search-engine-land_2023021340557.html

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