Pinterest announces major ad partnership with Google – Search Engine Land

Pinterest announced a new ad partnership with Google designed to boost its ad revenue.

This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year.

Why we care. This collaboration provides an opportunity for brands running campaigns with Google Ads to not only broaden their reach but also engage with an active, high-value consumer base. This engagement has the potential to lead to stronger return on investment (ROI) and increased conversions.

How it works. The integration will enable ads to be served on Pinterest via Google’s Ad Manager. When Pinterest users encounter a Google Ad they will be directed to the advertiser’s website to complete their purchase.

Timeline. Pinterest initiated the rollout of the new ad integration a few weeks ago and is reportedly experiencing positive results. Following a similar pattern to the Amazon integration, the Google integration is expected to be phased in over…

Read Full Story: https://news.google.com/rss/articles/CBMiQ2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vcGludGVyZXN0LWFkLXBhcnRuZXJzaGlwLWdvb2dsZS00MzczOTDSAQA?oc=5

The post Pinterest announces major ad partnership with Google – Search Engine Land first appeared on One SEO Company News.

source: https://news.oneseocompany.com/2024/02/09/pinterest-announces-major-ad-partnership-with-google-search-engine-land_2024020954184.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.