Permission-based Marketing: Top Factors to Keep in Mind – MarTech Series
The marketing landscape is evolving at a breakneck pace. And one has to keep abreast of these changes and adapt to them so as to not get crushed by the cutthroat competition outside. Consumers are getting wiser and well-informed. You can no longer softsoap them into buying your product or service just like that.
Recent surveys and studies done on consumer behavior indicated that they want to be engaged and interacted with and support the company’s cause. So, it is more important to listen to what your target audience has to say. As consumers have become highly selective in their choices concerning services, products, and experiences, you must moot and adopt permission-based marketing.
What is that? And how can it help leverage your business? Dig in…
What is permission-based marketing?
The term “Permission Marketing” was the brainchild of a renowned marketer and author, Seth Godin. To put it simply, permission marketing is all about a marketing strategy where businesses and brands…
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source: https://news.oneseocompany.com/2022/12/01/permission-based-marketing-top-factors-to-keep-in-mind-martech-series_2022120136810.html
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