Performance Max Campaigns Driving Growth In Google Ads Revenue – Search Engine Journal
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue.
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Last week, Google held its Q1 earnings call, touting its year-over-year Search growth.
The company reported $68 billion in Q1 revenue, with over 50% attributed to Search and Ads.
Performance Max campaigns were one of the highlights of Search performance, indicating strong projections and investments from Google.
Strong Search Growth In 2022
Ruth Porat, CFO of Google, stated:
“So in terms of the ad business, I would say, as I did in the opening comments, we were very pleased with the year-on-year Search revenue growth in the first quarter, up 24%.”
Performance Max adoption seems to be a key reason for Search growth.
Google’s Chief Business Officer Philip Schindler went on to…
Read Full Story: https://www.searchenginejournal.com/performance-max-campaigns-driving-growth-in-google-ads-revenue/448299/
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source: https://news.oneseocompany.com/2022/05/05/performance-max-campaigns-driving-growth-in-google-ads-revenue-search-engine-journal_2022050519246.html
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