Performance marketing: Should publishers monetize using search … – The Drum
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CodeFuel is a Perion company (NASDAQ: PERI) that provides Intent to Revenue solutions for publishers and media buyers. Its technology suite equips publishers with tools to enhance user experience and drive revenues across desktop and mobile.
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It’s safe to say that the ultimate goal of performance marketing and advertising is to convert to sales. When it comes to ad placement online, advertisers and publishers need to keep in mind the different ways consumers come across ads and how that impacts conversion. Sometimes, consumers find product information as part of a targeted search. Other times, they discover products by chance – what we call “serendipity” – via ads that appear embedded in context. The good news: no matter how users discover an ad on a publisher’s site,…
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source: https://news.oneseocompany.com/2023/01/12/performance-marketing-should-publishers-monetize-using-search-the-drum_2023011239146.html
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