People, Not Google’s Algorithm, Create Their Own Partisan ‘Bubbles … – Scientific American
From Thanksgiving dinner conversations to pop culture discourse, it’s easy to feel like individuals of different political ideologies are occupying completely separate worlds, especially online. People often blame algorithms—the invisible sets of rules that shape online landscapes, from social media to search engines—for cordoning use off into digital “filter bubbles” by feeding us content that reinforces our preexisting world view.
Algorithms are always biased: Studies have shown that Facebook ads target particular racial and gender demographics. Dating apps select for matches based on a user’s previous swipe history. And search engines prioritize links based on what they deem most relevant. But according to new research, not every algorithm drives political polarization.
A study published today in Nature found that Google’s search engine does not return disproportionately partisan results. Instead politically polarized Google users tend to silo themselves by clicking on links to…
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