Pangea Properties Flexes Its Muscle – Multi-Housing News
Like most apartment owners and managers, Pangea Properties has a varied marketing strategy that combines digital marketing, such as pay-per-click, search engine optimization and social media, with internet listing services and traditional marketing techniques.
“We’re evenly split in terms of dollars spent for ILS versus digital marketing,” said Arun Das, head of marketing and technology at Chicago-based Pangea, a REIT whose portfolio consists of over 13,000 apartments and townhouses in Chicago, Indianapolis and Baltimore. “But our bread and butter is SEO on the digital marketing side. We excel at using our technologically advanced approach in data analysis to create our own digital marketing strategy in-house, which yields way more leases at a fraction of the cost of ILS.”
Pangea recently won the Best Marketing Strategy Gold Award, Best Social Media Strategy Gold Award and Best Website Bronze Award at the 16th annual Multi-Housing News Excellence Awards. Here’s what…
The post Pangea Properties Flexes Its Muscle – Multi-Housing News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/03/30/pangea-properties-flexes-its-muscle-multi-housing-news_2023033042845.html
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