Paid Social Media: A Guide To Social Advertising Success – Search Engine Journal
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Getting started with a paid social media strategy can be daunting and time-consuming.
As a social media advertising agency leader (say that three times fast), we often get clients asking if we can fix their existing campaigns to improve return on investment.
The problem?
They haven’t taken a step back to focus on an overall strategy.
They jumped into social advertising with an audience they thought was right, a platform they thought was right, and creative that they thought fit both this maybe-audience and maybe-platform.
Gathering data before creating ads is just as important as setting up and perfecting the ads themselves.
There are two primary data sets I recommend gathering to create an overall strategy:
- Understand the landscape of social media advertising.
- Understand your audience and how they relate to each…
Read Full Story: https://www.searchenginejournal.com/paid-social-media-advertising-success/460501/
The post Paid Social Media: A Guide To Social Advertising Success – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/08/18/paid-social-media-a-guide-to-social-advertising-success-search-engine-journal_2022081827674.html
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