Over 50% Southeast Asia shoppers search items via eCommerce platforms – report – Manila Bulletin

More than 50 percent of shoppers in Southeast Asia searched for products directly on eCommerce marketplaces and away from the commonly-used search engines, establishing that eCommerce platforms as the new search engine, a report by a leading eCommerce platform showed.

Lazada, the leading eCommerce platform in the region, released its Lazada Sponsored Solutions’ (LSS) thought leadership report, “Transforming Southeast Asia: From Discovery to Delivery” during its LazMall Brands Future Forum (BFF) on Thursday, Sept. 1, showing that eCommerce user penetration is expected to reach 413 million users in 2025.

The report also showed that 57 percent of active shoppers in the region searched for products

directly on eCommerce marketplace.

Lazada explained that this shift away from commonly-used search engines highlights the importance of eCommerce marketing solutions and the digitalization of businesses to remain resilient and relevant amid rising global interest rates and inflationary…

Read Full Story: https://mb.com.ph/2022/09/02/over-50-southeast-asia-shoppers-search-items-via-ecommerce-platforms-report/

The post Over 50% Southeast Asia shoppers search items via eCommerce platforms – report – Manila Bulletin first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/09/01/over-50-southeast-asia-shoppers-search-items-via-ecommerce-platforms-report-manila-bulletin_2022090129077.html

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