Over $200K Spent. Here’s What I Learned

While it’s relatively easy to learn advertising on Quora, it takes a lot of trial and error to find out what works best. A few tricks can make your work more efficient and your campaigns more effective.

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns on Facebook and Twitter too, so I have a fair comparison of what makes Quora Ads good orbad.

We’ll go through eight valuable Quora Ads takeaways that will save you tens of thousands of dollars in both ad spend and workhours.

Let’s divein.

The days of super cheap clicks and impressions on Quora are long gone, but it can still be significantly cheaper compared to mainstream platforms like Google, Facebook, or Twitter.

I disclosed some data with the Quora team via a success story and a podcast episode based on my experience from previous employment. I was comparing this to search and display campaigns in Google Ads because the intent of Quora users isn’t far fromthat.

So back then on Quora Ads, wehad:

• 65% lower CPC than comparable Google search campaigns.
• 46% lower CPA than comparable Google search campaigns.

As of now in Ahrefs, I can share the following numbers for comparable campaigns, whichare:

• 40–50% cheaper CPC than Facebook.
• 60–95% cheaper CPC than Google’s search campaigns (yes, the difference can be thathuge).

These are the cases...