Outsourcing Ecommerce Marketing A Complete Guide

Running an e-commerce business comes with a variety of challenges – deal with recessionshandling order fulfillment, adopting new technologies, providing timely customer service and managing inventory are just a few of them.

To allocate more resources to tackle all of the above, e-commerce businesses often outsource a key ingredient to their success – marketing. This enables them to run cost-effective, scalable and flexible marketing campaigns managed by experts.

But outsourcing e-commerce marketing can sometimes be overwhelming, as it involves accurately communicating your needs, ensuring your partners understand your business’s value proposition, identifying the marketing activities that should be outsourced, and monitoring performance.

In this guide, let’s look at the marketing needs of your ecommerce business that can be outsourced and the steps you can take to outsource successfully.

Aspects of Marketing E-Commerce Companies Should Consider Outsourcing

Here are five areas of marketing that you might consider outsourcing.

1. Market research

Market research is the process of collecting and analyzing relevant data to understand the pain points and expectations of the target audience. It includes the following facets:

• Customer Segmentation: Classify your buyers into different cohorts based on their demographics and observe their behavior to understand their purchasing patterns.
• Competitor analysis: Who is currently meeting the needs of your audience and how? It...