Outreach: Make Every Email Count
30 second summary:
- Send email manually to build long-lasting relationships with your recipients
- Set up your email signature to make your email look professional
- Track email opens to see which emails were never seen
- Create an effective follow-up strategy (which includes Twitter)
- Organize your email campaigns using labels
Email fatigue is real: People get tired of opening yet another email message, especially people like bloggers and journalists who are bombarded with emails on a daily basis.
Editors are skeptical of people looking for links, popular bloggers have more offers than they can handle and influencers are too busy to give your email a chance.
Fortunately, there are a few little email tricks you can use to make things easier and help you get more responses.
Do not email from an outreach tool
I know the overall industry standard is to always use some email outreach platform to be able to send hundreds of emails a day. Most outreach managers will tell you that you can’t have a successful email outreach campaign without streamlining it with tools (and they actually told me that).
When I’m not a professional outreach manager, and when you’re doing outreach for clients, that’s probably true. But when you’re reaching out to people on behalf of your own business or about your own project, let your team do it manually.
Yes, it will take more time, but the reward will be more niche relationships.
Somehow tools make it too fast and faceless. You automate just...
source: https://news.oneseocompany.com/2023/03/17/outreach-make-every-email-count_2023031742178.html
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