Out of Home Ads Drive Real-World Action – PR Newswire
Nearly 80% of consumers have engaged with an OOH ad in the past 60 days, according to a new OAAA and Morning Consult survey.
WASHINGTON, March 9, 2023 /PRNewswire/ — In the marketing world, social media, podcasts, search engine ads, and AI-created ad copy generate a good deal of buzz. Yet, when it comes to courting consumers, a more traditional medium reigns supreme: out of home (OOH) advertising. According to new survey results from the Out of Home Advertising Association of America (OAAA) and Morning Consult, nine in ten adults (88%) notice OOH ads and nearly 80% of those viewers are inspired to take action, based on the November 2022 poll of 1,461 adults.
Consumers respond to OOH ads
While most ad formats interrupt the consumer journey, OOH advertising organically permeates the path, complimenting the consumer experience. As…
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source: https://news.oneseocompany.com/2023/03/09/out-of-home-ads-drive-real-world-action-pr-newswire_2023030941749.html
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