OTT Carves Out A New Local Ad Marketplace — And Advertisers Are All In – TV News Check

Now commanding 28% of all video viewing time, over-the-top services have exploded in popularity. Borrell Associates found that they Increased from just 13.7% of all locally spent advertising in 2021, with more than a third of local media managers calling OTT their hottest-selling digital product. Find out why OTT is commanding such rapidly growing attention — and an equally growing piece of local advertising spend — and why OTT players like YouTube and TikTok are likely to take an increasing piece of the ad pie.

The term “OTT” (over the top) video services seems to be everywhere these days. A search on the term on this site shows scores of mentions of OTT in June 2022 alone. I’ll admit I wasn’t completely clear on what constitutes OTT, but I know it’s a big deal — and getting bigger, quickly — particularly when it comes to selling advertising.

With near-perfect timing, Gordon Borrell, CEO of the research firm Borrell Associates, contributed a fascinating piece in the July/August…

Read Full Story: https://tvnewscheck.com/digital/article/ott-carves-out-a-new-local-ad-marketplace-and-advertisers-are-all-in/

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source: https://news.oneseocompany.com/2022/07/15/ott-carves-out-a-new-local-ad-marketplace-and-advertisers-are-all-in-tv-news-check_2022071523645.html

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