Optimizing your Google Ads account: 10 advanced strategies – Search Engine Land
Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult.
At SMX Advanced, Sam Tomlinson, executive vice president at marketing communications agency Warschawski, explained that marketers need to figure out how to work alongside AI and help them do better “because fundamentally we are not going to outtrade a machine.”
Here are 10 advanced strategies that have helped Tomlinson’s company achieve huge results with Google Ads campaigns.
1. Data is your optimization lever – so help the machine learn
It’s vitally important to feed machines the best data possible. Four useful tools to ensure you are giving Google the best data possible:
Conversion Action Set
This great, underutilized option allows you to “group conversions for a similar stage in funnel” and “…
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source: https://news.oneseocompany.com/2023/06/20/optimizing-your-google-ads-account-10-advanced-strategies-search-engine-land_2023062046390.html
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