Optimizing local landing pages for search: 8 best practices – Search Engine Land
For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility.
Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer.
The content of these pages can include relevant information about the specific city or town you’re targeting and the business keywords you’re trying to rank for.
Location pages can also be used as Google Business Profile URLs or PPC ad, email and even online directory landing pages.
Done right, local landing pages help build trust and authority for your business in the communities that you serve.
Let’s talk about some best practices and tips for correctly optimizing local landing pages.
1. Avoid duplicate content
Gone are the days when you can use the same content on multiple local landing pages.
With Google SpamBrain and the helpful content update, each page must have unique and truly…
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source: https://news.oneseocompany.com/2023/03/01/optimizing-local-landing-pages-for-search-8-best-practices-search-engine-land_2023030141298.html
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