Optimizing Keywords For Service Providers & Blog Content – Search Engine Journal
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This week’s Ask An SEO question comes from Stephen, who writes:
“How does a service provider know what people are searching for and how does one convert blog content to income when there’s no book or product being sold yet?”
Great question. There is a big difference between traditional e-commerce SEO and service provider SEO when it comes to keyword research and blog content that converts.
This changes again on local vs. national levels, but for the sake of this post, I’ll keep it actionable and applicable for service providers in general.
Note: When reading, please keep in mind that service providers can be online (hosting, VPNs, legal documents, etc…), physical (like a plumber or a car towing service), and hybrid (like a veterinary pharmacy that allows pickups at locations…
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