Optimizing for Bing Places: Is it worth it? – Search Engine Land
While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance.
That said, we can start taking advantage of Bing’s increasing user volume. On the local SEO side, this means turning to Bing Places to test if optimizing on that platform can help generate more local traffic.
The question is: Is spending time optimizing for Bing Places worth it? If it is worth it, what optimizations will have the biggest impact on rankings?
To find out, my team and I tested optimizing some client listings on Bing and measuring the impact.
Should you claim and optimize a Bing Places listing?
Every business should claim and set up their Bing Places listing.
Single-location businesses can easily import their Google Business Profile (GBP) information to Bing. Just ensure all fields are correctly filled out.
Bing only syncs GBP accounts with less than 10 listings, so multi-location…
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source: https://news.oneseocompany.com/2023/03/23/optimizing-for-bing-places-is-it-worth-it-search-engine-land_2023032342473.html
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